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Crown Collective
Marketing and Advertising, Brand Identity, Publication, Package Design
Crown Collective is a magazine that informs readers about upcoming releases of fitted hats, highlights a collection that was released during the season, and shines a light on stores and designers for collectors to keep on their radar. The publication also acts as a hypothetical third-party ordering service where subscribers can order a hat from stores through the magazine, and once their order arrives, it’ll be packaged in a custom box that appears like a fitted hat. Not only is the box used to store your hat, but it can also be used for display and/or decor purposes as well.
A look inside Crown Collective, from pages in the magazine, to inside its fitted hat box.
Process
Identity sketches
Layout of box